Menta Peshtera
Launch of new products - Ready to Drink Alcohol Mixes
Campaign Essence: This summer, Menta Peshtera is revolutionizing the cocktail game with two exhilarating ready-to-drink mixes, perfectly aligned with the vibrant rhythms of late Gen Z and Millennials. These trendsetters, who embrace life with zest and share their dynamic moments through Reels and TikTok, will find a new favorite in Menta's hassle-free cocktail experience.
The Pitch:
"No Time to Mix? No Problem!" - These sleek cans are your ticket to instant summer bliss, ideal for the long, sun-drenched beach days. They're not just drinks; they're your companions in making every moment effortlessly memorable.
Target Audience:
Young, energetic, and always on-the-go. Our audience seeks convenience without missing out on the fun of a great cocktail.
Strategy:
Tailored to resonate with our dynamic audience, our strategy leverages the power of TikTok, Instagram, and YouTube. These platforms are their digital playgrounds, where moments are made and shared.
Art Direction:
Embracing the vibrant slogan "Refresh the Moment," our social media journey is a bold celebration of maximalist design tailored for the Gen Z audience. Our art direction thrives on the dynamic interplay of extravagant typography and rich visual textures.
The Instagram feed transforms into a lively gallery, showcasing a fusion of fluid animations, striking typography, imaginative collages, and vivid, authentic photography. This eclectic mix crafts a visual feast that captivates and engages, ensuring every follower is immersed in a world of intense, engaging content that speaks the language of boundless creativity and youthful energy.
