Find Me Launch Video
Brief: Find Me approached us with a product rich in potential but lacking a backstory or creative identity. Our mission as creatives is to build a compelling brand narrative from the ground up.
Objective: To strategically develop and introduce the 'Find Me' brand to the market, utilizing the most effective methods within the allocated budget. This involves crafting a unique brand identity, a resonating story, and a launch plan that captures and engages the target audience.
Approach: Our approach will be multi-faceted:
Brand Identity Development: Create a distinctive brand persona for 'Find Me' that resonates with its core values and appeals to its target demographic.
Marketing Strategy: Devise an innovative marketing strategy that maximizes the impact of the launch while adhering to the budget constraints.
Public Launch: Execute a well-coordinated launch plan that effectively introduces 'Find Me' to the market, creating buzz and initial consumer engagement.
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Brand Mission for 'Find Me': At the heart of 'Find Me' lies a profound mission - to inspire a never-ending journey of self-discovery. Our brand embodies the essence of finding love, inspiration, motivation, and most importantly, finding oneself.
Pre-Launch Strategy:
Two-Week Teaser Campaign: Prior to the grand launch, we initiated a two-week teaser campaign, intriguing the audience with a series of cryptic messages. This campaign employed the influential voices of selected influencers, adding a layer of mystery and anticipation.
Bumper Ad on YouTube: Complementing the teaser campaign, we launched a captivating 6-second bumper ad on YouTube. This brief yet impactful ad was designed to pique curiosity and build momentum leading up to the full video release and brand launch.
