Nescafé Dolce Gusto
Latte Macchiato Launch
Objective: Introduce the newly refined Latte Macchiato and Latte Macchiato Caramel to the Bulgarian market, primarily through social media channels. Our task involved rejuvenating an existing key visual (KV) from a previous campaign, crafting an enticing and flavorful headline, and developing a comprehensive social media strategy.
Latte Macchiato Collection
“Prepare an unforgettable specialty coffee at home, now also with caramel flavor.”
Central to our campaign is the allure of taste. Our goal is to make every viewer not just see, but feel an irresistible urge to indulge in their own Latte Macchiato creation.
We produced two distinct videos for social media engagement:
The first video features mesmerizing close-up macro shots, complemented by on-screen text and an immersive sound design, highlighting the lusciousness and superior quality of the coffee.
The second video focuses on showcasing the product's sophisticated packaging and its elegant appeal.
These videos were part of the awareness phase in the campaign. Along with it we designed Facebook Single Ads for the awareness, consideration and “buy now'“ phase.
