Art direction and design for Avène Cleanance
Brief: The brief was to create a simple yet playful visual for Avène Cleanance - a new skincare routine for younger people. The launch of the products was supported by an digital game campaign and social media presence.
The main objective of the campaign is to gain traffic to the landing page.
First view image with the campaign headline and call-to-action
Carousuel view of the prizes
The steps for entering the game
Registration form
Full screen carousel presenting the products
Winners section
6 seconds call-to-action
We chose Youtube as our main video platform. A version of this creative was distributed on instagram and facebook as well.
To gain traffic on the landing page we used several ad formats for every target group.
Facebook carousel ad was used to go through every step of the campaign. - Buy a product from the Avène Cleanance series, Register your receipt on the landing and you can win one of the prizes below.
Single Ads were used as well for traffic. We created two versions for testing - one focused on real people and the product, and another focused on the prizes.
