Promotional campaign for Preyah’s EP “Energy”
The Brief: To create a promotional campaign focused on the digital platforms for the new EP of the Bulgarian Pop Singer Preyah.
Aesthetic is key.
The latest project "Energy" is an EP about self-exploration, growth and unspoken feelings. Boosted by outstanding production from Denis Popstoev, ‘Energy’ showcases a dazzling fusion of 2000s R&B and contemporary sound, yet remains true to Preyah’s signature style as evident by the EP’s first single - ‘Pozhar’ (‘Fire’).
The main visual is created by Joro Peev, a Bulgarian artist and photographer.
As part of the launch campaign we created several digital activations, YouTube visualizer, print materials and music event to celebrate the new EP.
