Nescafé Dolce Gusto Cold Brew
Launch of the new coffee flavour - Cold Brew
Campaign Essence:
Launching NESCAFÉ® Dolce Gusto Cold Brew in the Bulgarian market, we introduced a refreshing summer beverage with a unique blend of soft bitterness, earthy aroma, and caramel notes. This campaign was not just about presenting a new coffee option but offering a journey to Brazil's heart, where every bean tells a story of quality and passion. Alongside the product launch, we crafted a suite of digital advertising formats, including carousels, reels, and static images, to captivate and engage our audience across various online platforms.
Strategy:
Our narrative encapsulated a virtual voyage to Brazil, accentuating the coffee's origin and the meticulous bean selection. The campaign's core conveyed the ease and sophistication of making Cold Brew at home with NESCAFÉ® Dolce Gusto®, bridging the gap between exotic coffee origins and modern convenience.
Art Direction:
Mirroring the Cold Brew's cool essence against the warmth of Brazilian coffee culture, our visual approach employed a contrasting palette of dark, icy colors and the rich crema's warmth. Inspired by the coffee shop lifestyle, our typography and imagery sought to immerse consumers in a premium coffee experience, embodying the sophistication and casual ambiance of their preferred cafes.
The Pitch:
Launch NESCAFÉ Dolce Gusto Cold Brew in Bulgaria as your go-to summer cold coffee drink. Create a visually stunning digital campaign representing the coffee’s origin and history.
Target Audience:
Geared towards young, bustling coffee enthusiasts seeking the artisanal cafe experience at home, this campaign aims to resonate with those who value quality, convenience, and the rich narrative behind their coffee.
