I found myself
Find Me Wine | Black Sea Gold Pomorie
Campaign Essence:
"I Found Myself" is a poignant narrative crafted for "Find Me" wine, exploring the transformative journey of self-discovery and empowerment following a breakup. This campaign celebrates the emergence of a stronger, freer self, reveling in the love we learn to give ourselves amidst the ruins of a past relationship.
The Pitch:
Breakups can feel like the end of the world, but what if they're just the beginning? "I Found Myself" invites you to experience the metamorphosis from loss to self-love, with "Find Me" wine as your companion. It's about finding solace in solitude, strength in vulnerability, and the exquisite freedom that comes from embracing your true self.
Target Audience:
This campaign resonates with anyone who's ever felt lost in the aftermath of a relationship, only to discover their own strength and self-worth on the other side. It's for the individuals who see breakups not as an end, but as a catalyst for personal growth and self-love. Our audience is predominantly women who appreciate the depth and complexity of their emotions and experiences, mirroring the qualities of "Find Me" wine.
Art Direction:
The visual language of "I Found Myself" is deeply sensual and emotional, with a palette dominated by rich reds, symbolizing both love and rebirth. The imagery is distinctly womanly and subtly sexy, capturing moments of solitary reflection, the curve of a smile in newfound freedom, and the intimate act of pouring oneself a glass of wine. Each visual tells a story of breaking free and finding joy in one's own company, with "Find Me" wine as the symbol of self-celebration and the luxury of personal time.